Peltonen Trucks Oy is a Company Specializing in Sales and Equipment for Heavy Vehicles.
Peltonen Trucks Oy is a heavy-duty vehicle specialist with deep roots in the Finnish transportation and commercial vehicle industry. The company’s extensive experience, strong expertise, and customer-focused approach provided a solid foundation for a comprehensive brand renewal.
RFM developed a refreshed visual identity for Peltonen Trucks, designed to reflect the company’s reliability, professionalism, and strong position in the heavy-duty vehicle market. The objective was to create a cohesive and modern brand that delivers a consistent experience across all customer touchpoints.
As part of the rebranding project, we also designed and developed a completely renewed website. The new platform was built to serve both existing and prospective customers by providing a clear and efficient way to explore the company’s vehicles and services. At the core of the website are advanced search functions that allow users to browse available equipment by vehicle type, brand, model, application, and various technical specifications.
The website was seamlessly integrated with the company’s automotive business management system, enabling vehicle listings, availability, and other key information to be updated automatically. This integration streamlines operations, reduces manual work, and ensures that customers always have access to accurate and up-to-date inventory information.
The result is a modern and efficient digital platform that supports Peltonen Trucks’ business objectives, strengthens the company’s brand, and enhances the customer experience across all digital channels.
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