McLaren
- Luxury Collection Automobiles
- 2020-
- Marketing Materials / Brand Localization / Print Advertisements / Trade Shows & Events / Marketing Plan
McLaren Automotive Manufactures Supercars for Road Use in Woking, England.
McLaren is best known for its Formula 1 team, but McLaren Automotive, part of the McLaren Group, also manufactures supercars for road use in Woking, England. Luxury Collection Automobiles Oy imports the British brand. We manage McLaren’s marketing, events, and customer communications for the importer in Finland.
McLaren DNA is present in every innovation of the Artura, delivering an unmatched driving experience. Pushing the boundaries of hybrid powertrain technology, the Artura redefines limits with its 700-horsepower hybrid engine and F1-derived technology. Its beating heart is a brand-new twin-turbo V6 engine. The 605-horsepower V6, combined with an electric motor, provides instant torque and lightning-fast throttle response. The car reaches a staggering top speed of 330 km/h, accelerating from 0-100 km/h in just 3.0 seconds.
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